Business management  

A report by the Polish Agency for Enterprise Development shows that even 59% of Polish companies have difficulty recruiting employees with business management skills, which is impacting the growing demand for specialists in this field. Data from the 2025 Leader of the Year report published by GFKM indicates that 59% of Polish managers plan to develop decision-making and strategic skills, which means an increase in demand for specialists with expertise in business plan development and strategic analysis. This is confirmed by data from the Polish HR Forum. According to the report, even 74% of companies identify challenges related to recruiting specialists in the area of management and leadership, highlighting a particular need for employees who can plan, optimize processes, and effectively manage the value of the company. 

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Discover your
educational path
 

Management accounting
Enterprise value management
Strategic analysis – business plan
Marketing strategies
Labour law
HR policy

What should you know
when choosing this educational path?

As a first-cycle Management student, you will choose your educational path during your third semester 

Classes within the Management path are held starting from the fourth semester until the end of the programme  

As a graduate of this path, you can find employment as a business analyst, consulting advisor, mid-level manager, or entrepreneur running your own business

What will we teach you? 

  • list item iconyou will learn about modern strategic management tools that enable you to create business analyses and make the right decisions in a dynamic market environment 
  • list item iconyou will learn how to use quantitative methods and management accounting to plan and evaluate the effectiveness of activities within an organization 
  • list item iconyou will gain practical skills in building marketing strategies and managing company value 
  • list item iconyou will develop the managerial skills necessary to lead teams and make decisions even in conditions of uncertainty or crisis 
See the full study plan

Acquire practical skills
in business and team management
 

Business Management is a specialization developed in collaboration with practitioners in the field of strategic management from various industries. As part of the course, students will gain practical knowledge and skills in strategic thinking and effective business management. During the classes, they will learn about quantitative tools that support decision-making, business analysis, and methods for building employee engagement. They will learn how to implement strategic management tools, create business plans, and apply marketing strategies tailored to a dynamically changing market. They will learn about the role of a manager in the decision-making process, including in crisis situations, and will also gain knowledge in the field of Management Accounting and Labor Law. 

Join us

Join us!

Think about your future today!
Enrol in a bachelor's degree programme and gain practical knowledge in the field of Management.
 

Fill out the form and register for studies

Do you have any questions?

Our recruitment department will be happy to answer them! 

[email protected]
12 635 68 05