Digital marketing & social media

Digital Marketing and Social Media skills are becoming an essential part of the business strategy for modern organizations. The findings of the Digital Marketing Trends and Global Social Media Skills reports confirm these facts. According to the Hays Poland report, 63% of companies in Poland have difficulty finding specialists with practical skills in online campaign management and marketing data analysis. Additionally, a report prepared by Deloitte shows that 52% of organizations treat the development of digital skills as a key challenge for their teams. The findings from a Grafton report indicate that over 65% of marketing positions require employees to be proficient in social media and digital analytics tools, and 72% of marketing leaders note a shortage of qualified experts capable of effectively managing a brand in the digital environment.

Discover your
educational path

Neuromarketing

Visual analytics for business data

Marketing project management

Measuring success in marketing: PKR, KPI, and project management

Digital storytelling

Immersive branding: AR, VR, and the Metaverse

What should you know
when choosing this educational path?

As a second-cycle Management student, you will choose your educational path during the recruitment process

Classes in the Digital marketing and social media path are held starting from the beginning of the programme

As a graduate of this programme, you can find employment in marketing departments, creative agencies, sales and promotion, social media and e-commerce, advertising and research agencies, and in positions responsible for shaping customer relations

What will we teach you?

you will learn the principles of planning and managing marketing campaigns in digital media and the effective use of social media in promotion and building customer relationships
you will learn how to create engaging marketing content and apply modern methods of promotion and sales on the Internet
you will gain practical skills in marketing data analysis and measuring the effectiveness of activities using PKR and KPI indicators
you will develop skills in marketing project management, digital storytelling, and immersive branding using AR, VR, and Metaverse technologies

See the full study plan

Get ready to work in the dynamic world of digital marketing and social media

Digital Marketing & Social Media is a specialization for individuals who wish to combine knowledge of modern technologies and digital marketing with the practical skills necessary to operate effectively in a dynamic online environment. As part of this path, students will gain practical knowledge and skills in the area of planning and implementing online marketing campaigns, building a brand in social media, and analyzing consumer behavior on the Internet. They will learn about modern digital marketing tools, such as neuromarketing, digital storytelling, and augmented reality branding, which will enable them to effectively engage their audience and measure the effectiveness of their activities.