Digital Technologies
in Marketing
The Digital Skills Indicator report shows that as many as 82% of companies in Poland indicate a shortage of employees with modern digital skills, including skills in internet marketing, SEO, and content marketing. According to business forecasts, there will be an increase in demand for specialists who combine marketing with technological skills. Based on data from SafeMarketing.pl and Deloitte, digital marketing will be one of the five fastest-growing employment sectors in Poland.
Discover your educational path
What should you know
when choosing this educational path?
As a first-cycle Digital Marketing student, you will choose your educational path during your third semester
Classes within the Digital Technologies in Marketing path are held starting from the fourth semester until the end of the programme
As a graduate of this path, you can find a job as a digital communications manager, web project manager, SEO manager, or digital marketing manager
What will we teach you?
you will learn raster and vector graphics design techniques using tools such as Photoshop and Corel - you will gain practical skills in advertising photography and photo editing that you can use in digital marketing
- you will learn about modern tools for managing marketing projects, including web and mobile applications such as ASANA
- you will explore contemporary concepts of mobile marketing and learn how to effectively manage digital marketing projects
Acquire the Digital Marketing skills
sought after by employers
Digital Technologies in Marketing is a unique specialization combining a classic approach to marketing with modern ICT tools used in contemporary marketing strategies. During the classes, students will gain knowledge and practical skills in the field of raster and vector graphics design, multimedia production, photography and photo editing, as well as marketing project management using web and mobile applications. The curriculum results in graduates being able to effectively use new technologies in marketing, while relying on traditional principles and standards developed by experts in the field.
Join us!
Think about your future today!
Enroll in a bachelor's degree program and gain practical knowledge in digital marketing.
Do you have any questions?
Our recruitment department will be happy to answer them!
[email protected]
12 635 68 05