Marketing & social media
The Grant Thornton and Element report shows that demand for marketing specialists is steadily growing. The data shows that marketing is one of the sectors that has seen one of the highest increases in the number of job offers - as much as 21%. Additionally, the Marketing Week report indicates an increase in demand for digital branding and digital strategy specialists, which amounts to approximately 20% annually.
Discover your educational path
What should you know
when choosing this educational path?
As a first-cycle Digital Marketing student, you will choose your educational path during your third semester
Classes within the Marketing & social media path are held starting from the fourth semester until the end of the programme
As a graduate of this path, you can find employment as a social media specialist, content designer, affiliate marketing manager, social media specialist, or E-CRM manager
What will we teach you?
you will gain the knowledge and skills necessary to effectively implement marketing projects using social media - you will learn about the tools and methods of digital branding, influencer marketing, and social selling that will allow you to shape purchasing decisions and build your brand online
- you will explore the principles of video marketing, learn how to create content on YouTube, and conduct live broadcasts that attract the attention of viewers
- you will learn how to manage digital marketing projects, plan and implement campaigns in a dynamic online environment, while developing the soft skills necessary for teamwork
Choose marketing & social media - develop the skills of the future
The Marketing & Social Media specialization is a response to the growing market demand for specialists in the field of promotion and digital communication. As part of the course, students will gain comprehensive knowledge and practical skills necessary to implement effective marketing campaigns using social media. The curriculum covers topics such as digital branding, influencer marketing, social selling, and video marketing, and also takes into account the cultural aspects of using social media in marketing strategies. Graduates will be prepared to independently conduct marketing projects and effectively build brand image in the online environment.
Join us!
Think about your future today!
Enroll in a bachelor's degree program and gain practical knowledge in the field of digital marketing.
Do you have any questions?
Our recruitment department will be happy to answer them!
[email protected]
12 635 68 05