Digital marketing
- bachelor's degree programme

According to the Polish Economic Institute report, the average time spent by digital marketing graduates looking for a job is less than two months, which clearly confirms that there is a steady increase in demand for skills in this area on the market. Similarly, a report by Grafton Recruitment indicates an increase in salaries for key employees in marketing and PR departments, which also shows that people educated in digital marketing play an important role in the development of companies in the digital environment.

Which area of study can you pursue?

Digital technologies in marketing Marketing and social media

What do you need to know when choosing our university?

studies are conducted
in full-time
(day)
and part-time
(weekend) modes

the degree programme lasts
3 years
(6 semesters)

after completing your studies,
you will receive
a bachelor’s degree

Why WSZiB?

as part of the Marketing and social media education path, you will learn both the classic approach to image creation, promotion and shaping purchasing decisions, as well as modern ICT tools that are used in contemporary marketing strategies

during classes in Digital technologies, you will acquire skills in raster and vector graphics design, multimedia production, photography and photo editing, and marketing project management using web and mobile applications

during the AI in digital creation and communication module, you will learn about AI tools, digital law and predictive analytics

you will learn about modern marketing tools, including VR technology, which you will use to create immersive marketing campaigns and interactive user experiences

What will we teach you?

as part of the course, you will learn about content marketing, influencer marketing and online advertising techniques, the concept of digital branding, influencing (shaping purchasing decisions) and social selling. You will learn how to use new technologies to identify consumer needs, create a brand on social media and the Internet, and design purchasing decisions
you will learn how to design and implement marketing campaigns based on modern digital tools, such as marketing automation, web analytics and SEO
you will gain skills in marketing project management, including team organisation and the use of campaign planning tools
you will learn the basics of graphic design, advertising photography and multimedia production, enabling you to create attractive visual content

Check out the full study plan

Start your adventure
with Digital Marketing!

Find out why it is worth choosing this field of study and what opportunities studying at WSZiB can open up for you. Learn more about the advantages of studying Digital Marketing at our University.

Discover the advantages of the program

Study year	Tuition fee per semester
Year I	3600 PLN
Year II	3900 PLN
Year III	4050 PLN

Check out the details regarding tuition fees

Don't forget about WSZiB discounts!

Explore the available options

Would you prefer to pay your tuition fees in instalments? No worries!

Check instalment payment options

At WSZiB, we teach practically,
with your future in mind!

Digital Marketing (Bachelor's degree) is a field of study created in response to the current needs of the job market, which is rapidly developing towards digitalisation. During your studies, you will gain knowledge and practical skills in recognising consumer needs, building brand image and designing purchasing decisions.

The programme will prepare you to work in a multicultural environment, for example as a digital marketing manager, digital communications manager, SEO specialist, social media manager or content designer. In connection with your chosen education path, you will learn how to design raster and vector graphics using programs such as Photoshop and Corel, learn how to use photography in digital marketing, explore mobile marketing, and learn about ITC project management tools such as Asana.

You will also learn about the cultural contexts of social media, how to effectively use video marketing tools, including YouTube, and social selling in the process of shaping a marketing strategy.